Service

"To enter RT and reply telling us where on the GWR network you’d like to travel and why https://t.co/vLlAGFDu8J"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports… https://t.co/pN2TNaRQ4k"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues? https://t.co/cOsRattPvB"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms… https://t.co/ly6T8qW5Q7"
4 days ago
"RT @First_News: It's tempting to try to shield children from bad news. @FirstNewsEditor explains why it is important to talk to them inste…"
4 days ago
"Sending out emails on #NationalPuppyDay https://t.co/yTCoesDnoX"
4 days ago
"Keep primary pupils safe in the playground this summer, register for the free #WrapSplatHat programme here:… https://t.co/o9uOPVsY8Z"
4 days ago
"RT @TesResources: Celebrating #Shakespeare’s anniversary month in April? Explore our display packs, units of work & one-off lessons! 👉 http…"
5 days ago
"RT @theweekjunior: Today is @UN #WorldWaterDay – a time for us all to learn about water’s importance and how we can make sure everyone has…"
5 days ago
"Get your pupils #sunsmart ready for summer with @GarnierUK's #WrapSplatHat programme. Find out more:… https://t.co/xOXUwinJZI"
6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry" https://t.co/QRTqb6HKvz"
6 days ago
"Teach #KS1 pupils about the life of fruit with Bonne Maman's engaging "From Seed to Table" programme -… https://t.co/1r22Yic2bZ"
7 days ago
"Register now to access the free #RunTheRailway game for KS2 with #STEM links: https://t.co/XHm6hh7rNK #ukedchat https://t.co/lHp9iGuXsd"
7 days ago
"A useful resource from @twinklresources for this week! #brexit https://t.co/B7ryY5Zqw8"
7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends! https://t.co/QD6kv98B1G"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers https://t.co/v1uKZi9KF6"
11 days ago
"Teach your primary pupils about the effects of the sun with @GarnierUK's #WrapSplatHat programme. Register for free… https://t.co/fKAwmbgdyv"
11 days ago
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Fox_Feature

20th Century Fox

We helped create awareness with over 1.3m parents

Overview

20th Century Fox wanted to engage families with themes and characters from their new release, Home, in order to build emotional connections with key audiences and drive ticket sales.

Objectives

  • Launch 20th Century Fox’s new release, Home, to children aged 7-11 and their families
  • Generate noise and awareness during the build up to the film’s release by creating emotional connections between children, their parents and the film’s characters
  • Motivate families in the UK to see the film

Delivery

In order to bring Home to children and families we ran a ‘Space Stories’ homework competition. The competition challenged pupils to become space explorers and tested their creative writing skills, tasking them to find a new planet for the film’s characters to live on. The competition created a bond between children and the characters from the film while also delivering key elements of the science curriculum. Crucially the campaign allowed 20th Century Fox to raise awareness of the film with parents by taking learning in to the home.

Outcomes

  • Created awareness with over 1.3m parents, and deeper engagement with 116,000 children and their families via homework activity
  • Pupil awareness of the film increased by 63% after they used the resources
  • 94% of pupils who took part in the ‘Space Stories’ competition ticked ‘yes’ to ‘I can’t wait to see the film’ with their family
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