Service

"To enter RT and reply telling us where on the GWR network you’d like to travel and why https://t.co/vLlAGFDu8J"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports… https://t.co/pN2TNaRQ4k"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues? https://t.co/cOsRattPvB"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms… https://t.co/ly6T8qW5Q7"
4 days ago
"RT @First_News: It's tempting to try to shield children from bad news. @FirstNewsEditor explains why it is important to talk to them inste…"
4 days ago
"Sending out emails on #NationalPuppyDay https://t.co/yTCoesDnoX"
4 days ago
"Keep primary pupils safe in the playground this summer, register for the free #WrapSplatHat programme here:… https://t.co/o9uOPVsY8Z"
4 days ago
"RT @TesResources: Celebrating #Shakespeare’s anniversary month in April? Explore our display packs, units of work & one-off lessons! 👉 http…"
5 days ago
"RT @theweekjunior: Today is @UN #WorldWaterDay – a time for us all to learn about water’s importance and how we can make sure everyone has…"
5 days ago
"Get your pupils #sunsmart ready for summer with @GarnierUK's #WrapSplatHat programme. Find out more:… https://t.co/xOXUwinJZI"
6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry" https://t.co/QRTqb6HKvz"
6 days ago
"Teach #KS1 pupils about the life of fruit with Bonne Maman's engaging "From Seed to Table" programme -… https://t.co/1r22Yic2bZ"
7 days ago
"Register now to access the free #RunTheRailway game for KS2 with #STEM links: https://t.co/XHm6hh7rNK #ukedchat https://t.co/lHp9iGuXsd"
7 days ago
"A useful resource from @twinklresources for this week! #brexit https://t.co/B7ryY5Zqw8"
7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends! https://t.co/QD6kv98B1G"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers https://t.co/v1uKZi9KF6"
11 days ago
"Teach your primary pupils about the effects of the sun with @GarnierUK's #WrapSplatHat programme. Register for free… https://t.co/fKAwmbgdyv"
11 days ago
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British Gas

We helped increase ‘consideration’ and ‘trust’ in British Gas with consumers, while improving brand perception amongst teachers

Overview

We worked with British Gas to breathe new life into the Generation Green schools programme, and build brand equity with a crucial audience.

Objectives

  • Improve brand perception of British Gas among teachers and schools
  • Support the British Gas Brand Promise: ‘we do more to look after your world’
  • Increase teacher participation in Generation Green
  • Increase number of children and parents using the Generation Green website

Delivery

Generation Green aims to encourage curiosity amongst children, encouraging them to think about energy innovation in the future. The programme inspires young people to think about sustainable types of energy and the energy journey through robust curriculum-linked resources. We also developed a special dance competition for pupils aged 7-14. Participating schools designed a dance move that could be carried out on Pavegen technology in order to power the home. Shortlisted schools then competed in a final dance off event, delivering PR opportunities, and building positive brand associations among teachers, pupils and their parents.

Outcomes

  • There was a 7 percentage point increase in brand measures for ‘trust’ with British Gas consumers
  • There was a 7 percentage point increase in brand measures for ‘consideration’ with British Gas consumers
  • 65% of teachers perceived British Gas as an ‘expert’ following the campaign
  • 67% of teachers felt the Generation Green activity had a positive impact on their perception of the brand
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