"To enter RT and reply telling us where on the GWR network you’d like to travel and why"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports…"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues?"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms…"
4 days ago
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4 days ago
"Sending out emails on #NationalPuppyDay"
4 days ago
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4 days ago
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5 days ago
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5 days ago
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6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry""
6 days ago
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7 days ago
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7 days ago
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7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends!"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers"
11 days ago
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11 days ago
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British Gas

We helped increase ‘consideration’ and ‘trust’ in British Gas with consumers, while improving brand perception amongst teachers


We worked with British Gas to breathe new life into the Generation Green schools programme, and build brand equity with a crucial audience.


  • Improve brand perception of British Gas among teachers and schools
  • Support the British Gas Brand Promise: ‘we do more to look after your world’
  • Increase teacher participation in Generation Green
  • Increase number of children and parents using the Generation Green website


Generation Green aims to encourage curiosity amongst children, encouraging them to think about energy innovation in the future. The programme inspires young people to think about sustainable types of energy and the energy journey through robust curriculum-linked resources. We also developed a special dance competition for pupils aged 7-14. Participating schools designed a dance move that could be carried out on Pavegen technology in order to power the home. Shortlisted schools then competed in a final dance off event, delivering PR opportunities, and building positive brand associations among teachers, pupils and their parents.


  • There was a 7 percentage point increase in brand measures for ‘trust’ with British Gas consumers
  • There was a 7 percentage point increase in brand measures for ‘consideration’ with British Gas consumers
  • 65% of teachers perceived British Gas as an ‘expert’ following the campaign
  • 67% of teachers felt the Generation Green activity had a positive impact on their perception of the brand
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