Service

"To enter RT and reply telling us where on the GWR network you’d like to travel and why https://t.co/vLlAGFDu8J"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports… https://t.co/pN2TNaRQ4k"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues? https://t.co/cOsRattPvB"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms… https://t.co/ly6T8qW5Q7"
4 days ago
"RT @First_News: It's tempting to try to shield children from bad news. @FirstNewsEditor explains why it is important to talk to them inste…"
4 days ago
"Sending out emails on #NationalPuppyDay https://t.co/yTCoesDnoX"
4 days ago
"Keep primary pupils safe in the playground this summer, register for the free #WrapSplatHat programme here:… https://t.co/o9uOPVsY8Z"
4 days ago
"RT @TesResources: Celebrating #Shakespeare’s anniversary month in April? Explore our display packs, units of work & one-off lessons! 👉 http…"
5 days ago
"RT @theweekjunior: Today is @UN #WorldWaterDay – a time for us all to learn about water’s importance and how we can make sure everyone has…"
5 days ago
"Get your pupils #sunsmart ready for summer with @GarnierUK's #WrapSplatHat programme. Find out more:… https://t.co/xOXUwinJZI"
6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry" https://t.co/QRTqb6HKvz"
6 days ago
"Teach #KS1 pupils about the life of fruit with Bonne Maman's engaging "From Seed to Table" programme -… https://t.co/1r22Yic2bZ"
7 days ago
"Register now to access the free #RunTheRailway game for KS2 with #STEM links: https://t.co/XHm6hh7rNK #ukedchat https://t.co/lHp9iGuXsd"
7 days ago
"A useful resource from @twinklresources for this week! #brexit https://t.co/B7ryY5Zqw8"
7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends! https://t.co/QD6kv98B1G"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers https://t.co/v1uKZi9KF6"
11 days ago
"Teach your primary pupils about the effects of the sun with @GarnierUK's #WrapSplatHat programme. Register for free… https://t.co/fKAwmbgdyv"
11 days ago
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Dettol

We helped Reckitt Benckiser to transform their Dettol brand image amongst young families

Overview

Dettol launched a new brand strategy, Mission for Health, and asked National Schools Partnership to create a corresponding education programme to promote health and hygiene to children and families.

Objectives

  • Position Dettol as the champion for hygiene education and build brand credibility with families
  • Educate children on hygiene and encourage them to adopt healthy behaviours like hand-washing
  • Strengthen loyalty amongst teachers and build new teacher relationships

Delivery

“Planet Health” uses creative elements to engage young children with health and hygiene. Parental engagement is crucial to get young children to adopt healthy behaviours, and so parents were driven to the Planet Health website through take-home materials. The website gave them useful advice on maintaining a healthy home environment, creating a holistic in-school and at-home approach. Teachers were supported to deliver fun and exciting lessons through tools such as stickers, posters and games.

Results

  • 60% of parents surveyed post-programme describe Dettol as a brand they trust
  • 85% of parents said Planet Health has encouraged children to wash their hands
  • 85% of teachers feel favourable towards Dettol for providing resources
  • 10.77% of UK nurseries and 22.5% of UK primary schools took part in Planet Health in 2012
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