"To enter RT and reply telling us where on the GWR network you’d like to travel and why"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports…"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues?"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms…"
4 days ago
"RT @First_News: It's tempting to try to shield children from bad news. @FirstNewsEditor explains why it is important to talk to them inste…"
4 days ago
"Sending out emails on #NationalPuppyDay"
4 days ago
"Keep primary pupils safe in the playground this summer, register for the free #WrapSplatHat programme here:…"
4 days ago
"RT @TesResources: Celebrating #Shakespeare’s anniversary month in April? Explore our display packs, units of work & one-off lessons! 👉 http…"
5 days ago
"RT @theweekjunior: Today is @UN #WorldWaterDay – a time for us all to learn about water’s importance and how we can make sure everyone has…"
5 days ago
"Get your pupils #sunsmart ready for summer with @GarnierUK's #WrapSplatHat programme. Find out more:…"
6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry""
6 days ago
"Teach #KS1 pupils about the life of fruit with Bonne Maman's engaging "From Seed to Table" programme -…"
7 days ago
"Register now to access the free #RunTheRailway game for KS2 with #STEM links: #ukedchat"
7 days ago
"A useful resource from @twinklresources for this week! #brexit"
7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends!"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers"
11 days ago
"Teach your primary pupils about the effects of the sun with @GarnierUK's #WrapSplatHat programme. Register for free…"
11 days ago
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We helped Innocent improve their brand perception with families throughout the UK


Innocent wanted to use the launch of their new children’s smoothie range to build brand equity and positive relationships with parents.


  • Increase Innocent brand awareness among families of young children
  • Build positive brand affinity
  • Achieve a positive response from parents and teachers to the statement “I think the Innocent education activity was a good thing for our school to take part in”


National Schools Partnership created Fun Fruity World, an exciting educational programme about fruit for children aged 7 to 11 and their families. Children brought Fun Fruity World ‘passports’ home in order to participate in a design competition, with the winning design featured on Innocent smoothie packs. A specially created Fun Fruity World website supported in-class learning about geography and healthy eating, but also gave children the chance to create fruity avatars, and play educational games at home.


  • 79% of parents feel more positive towards Innocent for sponsoring ‘Fun Fruity World’
  • 3,500 schools took part, reaching 467,000 families
  • 87% parents read the Fun Fruity World ‘passports’ which were brought home
  • 99% of parents think it’s a good idea for Innocent to sponsor an education programme
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