Service

"To enter RT and reply telling us where on the GWR network you’d like to travel and why https://t.co/vLlAGFDu8J"
16 hours ago
"Introduce your pupils to #WrapSplatHat & teach them to have fun in the sun safely. Sign up for free pupil passports… https://t.co/pN2TNaRQ4k"
17 hours ago
"RT @EUMoneyWeek: European #MoneyWeek in 2016 reached >350.000 young people in 32 countries w/ 10.000+ activities #FinancialEducation #EMW1…"
18 hours ago
"Do you feel your school has unaddressed behaviour issues? https://t.co/cOsRattPvB"
18 hours ago
"RT @BBCCiN: Good luck to our friends @rednoseday @comicrelief tonight and everyone fundraising for #RedNoseDay"
3 days ago
"Sign-up for free primary teaching resources, including classroom posters, activity sheets & competition entry forms… https://t.co/ly6T8qW5Q7"
4 days ago
"RT @First_News: It's tempting to try to shield children from bad news. @FirstNewsEditor explains why it is important to talk to them inste…"
4 days ago
"Sending out emails on #NationalPuppyDay https://t.co/yTCoesDnoX"
4 days ago
"Keep primary pupils safe in the playground this summer, register for the free #WrapSplatHat programme here:… https://t.co/o9uOPVsY8Z"
4 days ago
"RT @TesResources: Celebrating #Shakespeare’s anniversary month in April? Explore our display packs, units of work & one-off lessons! 👉 http…"
5 days ago
"RT @theweekjunior: Today is @UN #WorldWaterDay – a time for us all to learn about water’s importance and how we can make sure everyone has…"
5 days ago
"Get your pupils #sunsmart ready for summer with @GarnierUK's #WrapSplatHat programme. Find out more:… https://t.co/xOXUwinJZI"
6 days ago
"RT @TheEconomist: To celebrate #WorldPoetryDay, we've taken a closer look at the word "poetry" https://t.co/QRTqb6HKvz"
6 days ago
"Teach #KS1 pupils about the life of fruit with Bonne Maman's engaging "From Seed to Table" programme -… https://t.co/1r22Yic2bZ"
7 days ago
"Register now to access the free #RunTheRailway game for KS2 with #STEM links: https://t.co/XHm6hh7rNK #ukedchat https://t.co/lHp9iGuXsd"
7 days ago
"A useful resource from @twinklresources for this week! #brexit https://t.co/B7ryY5Zqw8"
7 days ago
"RT @BSFcharity: Happy #StPatricksDay to all our Irish friends! https://t.co/QD6kv98B1G"
10 days ago
"RT @GuardianTeach: Partnerships in practice: the benefits of schools teaming up with researchers https://t.co/v1uKZi9KF6"
11 days ago
"Teach your primary pupils about the effects of the sun with @GarnierUK's #WrapSplatHat programme. Register for free… https://t.co/fKAwmbgdyv"
11 days ago
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L’Oréal

We helped L’Oréal bring their sun protection message to 2.3m children and their families

Overview

L’Oréal wanted to increase awareness and improve perception of the Garnier Ambre Solaire brand with parents, whilst educating children about the importance of sun protection.

Objectives

  • Grow awareness of the Garnier Ambre Solaire kids’ product range
  • Increase positive brand perception amongst parents
  • Increase knowledge and understanding of the importance of sun protection amongst children

Delivery

The challenge for Garnier was creating a learning programme that delivered a serious sun safety message in a way that appealed to children aged 3 to 11, and their parents. To address this challenge National Schools Partnership developed “Wrap, Splat, Hat!” which centred on three simple steps to sun protection and used media channels, including educational TV advertising, design competitions, and colourful, eye-catching printed resources to bring it to life for all key audiences. We worked with partners including the British Skin Foundation, Turner and 20th Century Fox to deliver the programme, reaching a massive audience across the UK.

Results

  • 43% of parents more likely to buy the Ambre Solaire product range
  • 8,000 schools participated, reaching 2.3 million families
  • 75% of kids “more likely to use sun cream when sunny”
  • 81% of parents thought their children had a better understanding of sun protection as a result of the resources
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