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M&S ‘School of Fish’

We helped M&S get families talking about marine conservation


As part of Forever Fish, a key Plan A commitment, Marks & Spencer wanted to educate children and their families about marine sustainability.


  • Increase knowledge of fish and the sea among children and their families
  • Motivate children and their families to choose fish as a healthy eating option
  • Raise awareness of the importance of maritime and fish protection issues


National Schools Partnership created ‘School of Fish’, an immersive educational programme for children aged 7 to 11. The programme centred on an exciting interactive website to be used at home and in-class. The website featured rich educational content including videos, games and Q&A sessions with our resident marine biologist (the Blowfish!). School of Fish also included immersive experiential activities such as the Big Beach Clean-up designed to increase awareness of marine issues amongst children and their families.


  • 61% of children said they had conversations with their parents about topics related to the programme
  • 93% of pupils said they’d gained knowledge about fish and the sea
  • 95% said they were more enthusiastic about the protection of sea life as a result of the programme
  • ‘School of Fish’ won Best Education & Learning Programme at the 2013 Hollis Sponsorship Awards
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