We deliver measurable social and community impacts by helping young people and educators develop the knowledge, skills and attitudes to make a positive difference to themselves and others. For example, we helped Lloyds Bank and BBC Children in Need deliver significant positive impacts on pupils’ skills development and empathy with The Big Spotacular – increasing team work skills by 76%, and empathy towards other children by 92%.
We successfully promote client’s brands, products and services by building meaningful connections with youth and family audiences. Our targeted marketing campaigns encourage positive attitudes and behaviour change, leading to increased consumer engagement, brand equity and sales. For example, through teaching school children about the journey from seed to fork, 89% of parents now see Birdseye as the ‘Pea experts’.
We help ensure client’s youth and education strategy is firmly aligned with wider corporate goals, while being focused on society and community needs. We help clients develop a market, achieve CSR objectives, enhance reputations and prepare the business for long-term skills needs. For example, we helped Sky create an inspirational life skills programme, Sky Academy Studios, raising aspirations for over 82,000 young people.
We help clients engage employees, building colleague pride and skills through volunteering programmes that raise the aspirations of young people. We support the development of future talent pipelines by giving them the skills and confidence needed to thrive in the modern workplace. For example, we helped British Gas engage and upskill volunteers to deliver interactive Generation Green workshops, while improving brand perception amongst consumers.
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