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Schools want sustained, long-term involvement from businesses

Posted on Thursday, September 8th, 2016

With a little over two weeks to go until The Future of Business Engagement with Education event, we’ve been talking to teachers about what ‘brilliant’ looks like from the perspective of business involvement in education. Our latest conversations with educators have reminded us of a recurring theme: teachers and schools want “sustained involvement from big organisations”, and less “box-ticking”, one-off programmes that don’t achieve lasting impact.

The teachers we spoke to all want business support “as long as it is done with integrity”. However, we heard about programmes where time and interest from organisations tailed off after the initial investment. This means companies are missing an opportunity to really make the programme a success and deliver long-term social, community and brand impact. What’s more, we know from previous research and our own work that companies with a commitment to education are achieving more authentic brand engagement and trust with young people and families, and building a skilled pipeline of future employees. It’s a win-win scenario.

We’ll be discussing this and much more on the 22nd September, including how to run successful education programmes – from a brand and social perspective – that deliver over the long term. There is still time to reserve a place – please see the RSVP details at the bottom of this email.

A quick reminder of the speakers we have lined up:

  • Steve Holliday – Executive Director, National Grid
    How National Grid is taking the opportunity and responsibility to enable young people to realise their career potential
  • Stuart Beaver, Director, Group Partnership Marketing, Lloyds Banking Group
    How Lloyds Banking Group’s community engagement and sponsorship strategy helps to engage customers and employees, building brand trust in the process
  • Lucy Carver, Director of the Bigger Picture, Sky
    How Sky is using the power of TV, sport and creativity to build skills and experience in young people in order to improve their futures, and engage customers through the Sky Academy
  • Stephen Howard – CEO, Business in the Community
    The challenges facing business, and the case for effective involvement with education
  • Mark Fawcett – CEO, National Schools Partnership
    The future of inspirational learning, and how to maximise impact against corporate, brand, HR and social need

The details:

Date: Thursday 22nd September, 2-5pm with a drinks reception to follow
Venue: Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ

Places are limited but if you would like to attend or know a colleague who would, please RSVP to Will Moodywmoody@nationalschoolspartnership.com – as soon as possible.

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