Building Brilliant Futures for Our Children
British Gas
Generation Green
We helped increase ‘consideration’ and ‘trust’ in British Gas with consumers, while improving brand perception amongst teachers.
Think
British Gas wanted to build brand consideration and trust with consumers, whilst improving brand perception with teachers. We helped by breathing new life into the Generation Green schools programme to build brand equity with these crucial audiences.
Create
We developed the Generation Green schools programme, which encourages young people to think about energy innovation in the future through robust curriculum-linked resources. We also developed an energy-themed dance competition for pupils aged 7-14, with schools designing a dance move that could be carried out on Pavegen technology in order to power the home. Shortlisted schools then competed in a final dance-off event, delivering PR opportunities, and building positive brand associations among teachers, pupils and their parents.
Deliver
- 7% increase in ‘trust’ and ‘consideration’ with British Gas consumers
- 65% of teachers perceived British Gas as an ‘expert’ following the campaign
- 67% of teachers felt the Generation Green activity had a positive impact on their perception of the brand
- 84% of teachers said the Generation Green toolkits have improved education on the topic of energy
- Of those teachers that used the toolkits 81% went on to make changes in the classroom, at home, or both
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We exceeded our target by phenomenal numbers and engaged with over 96% more schools across the nation. NSP has expert knowledge of the teaching world, the struggles schools face, the impact a schools programme in a business can have on schools and this is invaluable when working on a strategy.
- Sinead Hudson, Schools Partnership Manager at British Gas
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Engaging, inspiring and different from normal curriculum resources
- Teacher Feedback (British Gas, Generation Green)
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We now have classroom energy super heroes who help to monitor lights and IWBs are switched off.
- Teacher Feedback (British Gas, Generation Green)
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Super resources, ideal for the age suggested. Very user friendly!
- Teacher Feedback (British Gas, Generation Green)