Building Brilliant Futures for Our Children
Generation Green
We helped increase ‘consideration’ and ‘trust’ in British Gas with consumers, while improving brand perception amongst teachers.
British Gas wanted to build brand consideration and trust with consumers, whilst improving brand perception with teachers. We helped by breathing new life into the Generation Green schools programme to build brand equity with these crucial audiences.
We developed the Generation Green schools programme, which encourages young people to think about energy innovation in the future through robust curriculum-linked resources. We also developed an energy-themed dance competition for pupils aged 7-14, with schools designing a dance move that could be carried out on Pavegen technology in order to power the home. Shortlisted schools then competed in a final dance-off event, delivering PR opportunities, and building positive brand associations among teachers, pupils and their parents.