We helped increase ‘consideration’ and ‘trust’ in British Gas with consumers, while improving brand perception amongst teachers.
British Gas wanted to build brand consideration and trust with consumers, whilst improving brand perception with teachers. We helped by breathing new life into the Generation Green schools programme to build brand equity with these crucial audiences.
We developed the Generation Green schools programme, which encourages young people to think about energy innovation in the future through robust curriculum-linked resources. We also developed an energy-themed dance competition for pupils aged 7-14, with schools designing a dance move that could be carried out on Pavegen technology in order to power the home. Shortlisted schools then competed in a final dance-off event, delivering PR opportunities, and building positive brand associations among teachers, pupils and their parents.
We exceeded our target by phenomenal numbers and engaged with over 96% more schools across the nation. NSP has expert knowledge of the teaching world, the struggles schools face, the impact a schools programme in a business can have on schools and this is invaluable when working on a strategy.
Engaging, inspiring and different from normal curriculum resources
We now have classroom energy super heroes who help to monitor lights and IWBs are switched off.
Super resources, ideal for the age suggested. Very user friendly!