Wrap Splat Hat
We helped L’Oreal bring their sun safety message to 2.3 million children and their families, growing brand preference by 43%
L’Oreal wanted to increase awareness and improve perception of the Garnier Ambre Solaire brand with parents, whilst educating children about the importance of sun protection. We created a learning programme that delivered a serious sun safety message in a way that appealed to children aged 3 to 11, and their parents.
We developed ‘Wrap, Splat, Hat!’, which centred on three memorable steps to sun protection. We ran a multi-channel campaign, including educational TV advertising, PR, retail partnerships, design competitions, and colourful, eye-catching educational resources to bring messages to life for all key audiences. We worked with partners including the British Skin Foundation, Turner and 20th Century Fox to create a credible and highly respected programme, now in its 8th year.
We have used the programme before; it's a great way to raise awareness of being safe in the sun. It engages the children and is fun while getting a serious message across.