We’ve got several campaigns running in schools at the moment and none is more relevant in this sunny spell we’re having than the Wrap! Splat! Hat! programme.
Originally created by National Schools Partnership, the Garnier suncare campaign has now become a huge nationwide campaign encompassing extensive TV, radio and press advertising in, amongst others, The Sunday Times Style magazine, Hello!, The Daily Mirror, Best and Take 5 magazines.
And all from the small acorn of our idea to Wrap! Splat! Hat! back in 2007 when we engaged 2000 schools in the programme, compared to over 7000 who have signed up this year.
Particularly successful this year has been the introduction of a competition for children to design the perfect sun hat. The lucky winner gets a holiday for four in the sun and a sun gazebo and goody box of games for their school. We’ve had an unbelievable response to this competition – around 12,000 entries, a few of which can be seen below: